The newest addition to crayon boxes everywhere is Bluetiful. The color, inspired by YInMn Blue, the new blue pigment accidentally discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University(OSU), was christened by Crayola at a colorful press conference in New York City on Thursday morning.
“Because our company is all about creativity and innovation… introducing a new shade based on this pigment just seemed like a natural next step,” Melanie Boulden, senior vice president of marketing at Crayola, told artnet News at the unveiling.
The name Bluetiful beat out four other finalists—Dreams Come Blue, Blue Moon Bliss, Reach for the Stars, and Star Spangled Blue—chosen by the company from over 90,000 unique submissions. Each choice “captured the spirit, the essence, color, and innovation of this new-to-the-world color,” said Boulden.
“Bluetiful was the clear winner,” added Crayola CEO Smith Holland. Over two months of voting, the name took in about 40 percent of roughly 400,000 ballots. In June, Subramanian said that his team was hoping for a name referencing the pigment’s Oregon origins (OSU nicknamed it Mas Blue, a play on his name and the Spanish word for more).
But on Thursday, the chemist said he was happy with the voting results. “I love the name and that was my first choice,” he told artnet News in an email. “Bluetiful is a fitting name for our amazing blue.” Read more