Mail & Guardian | Sandiso Ngubane
Young talents, who are attuned to the internet and blogging, are changing the face of photography.
A new generation of young photographers is coming of age in a world where smartphones, blogging and social networking have, to some extent, democratised the craft and profession of photography. And increasingly, brands and media outlets are tapping into often untrained photoblog hobbyists, street-style photographers, bloggers and influencers who command a respectable social media following for their campaigns.
Cape Town-based photographer and art director Jody Brand (25) is one of the new breed. She takes pictures of ordinary folk on the streets and her friends – young people who are into popular culture. This is something, she believes, that reflects the diversity of the South African story.
Brand started taking pictures in 2011, using a camera she got from her father. She started a blog, chomma.tumblr.com, where she posts some of her pictures. Currently an editor for the South African art group CUSS, her work has been shown at the Stevenson Gallery in Cape Town, at Kalashnikov gallery in Braamfontein and at La Gaîté Lyrique in Paris, and she was one of the speakers featured at this year’s Design Indaba in Cape Town.
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