In previous years, PPC Ltd has been rewarded for its innovation, and support of the Arts, and 2014 is no different, as the company launchesits inaugural PPC Imaginarium Awards. Supporting the annual awards,confirms PPC Ltd as one of the largest promoters and patrons of the Arts and Design in South Africa.
One of the works to make it into last year’s competition finals: Colleen Winter, “Cycles Crow”, concrete, 32 x 72 x 35
Evolving from its longstanding PPC Young Concrete Sculptor Awards, which was established in 1992 in partnership with the Association of Arts Pretoria, the PPC Imaginarium Awards is a platform for designers and artists to freely express their artistic talents using Portland Cement-based concrete as a primary inspiration or material. The PPC Imaginarium Awards comprises six categories that recognise innovation and design in architecture, film, sculpture, fashion, jewellery and industrial design.
The competition boasts over half a million rand in prize money – each category winner will receive R50 000 and the runner-up walks away with R15 000. The winners further stand a chance to receive the grand prize of R100 000, at the winners exhibition in February 2015. To alleviate the financial constraints, the finalists in the film category will receive a R35 000 stipend to produce their winning work.
“Through the PPC Imaginarium Awards, we aim to maximise opportunities for young emerging artists and creatives in art and design disciplines in South Africa. We are excited to launch this competition and hope to unearth and support our local design talent. Cement may be a grey powder, but the magic of its potential lies in its application through innovation and creativity,” said Daniel van der Merwe, PPC’s Technical Specialist and qualified Architect.
The awards are open to South African citizens, resident holders as well as foreign students with study permits, who are not professionally established in their respective fields. Entries may be submitted by individuals or team collaborations, and artists and designers may enter as many categories, with an original artwork for each category.
To up-skill artists and designers on the medium of concrete, PPC will host one-day workshops across the country from April to June. Each session demonstrate best practices in working with concrete, judging criteria and technical tips that are essential to facilitate the level of entries.
In addition to the monetary incentives, the winners will also receive exhibition opportunities and mentorship from various thought leaders in the respective industries, nurturing them for their career. The thought leaders include trends analyst, Dion Chang; HannekeSchutte, writer and film director; Diane Victor, renowned artist and printmaker; architect, Mokena Makeka; Adriaan Hugo, industrial designer; andVerna Jooste, jewellery designer.
From international travels, Chang has observed that concrete is becoming a ‘must have’ in terms of design trends. “Concrete and metal wereveryvisible in many of the collections at Paris and London Design weeks,” he said.
van der Merwe reiterates Chang’s sentiments and refers to concrete as the ‘liquid stone’ of the 21st century. “We experience aesthetic pleasure in the sensuous combinations of materials; in their unfamiliar assemblage of colours and textures. Yet it is often in the honesty and rawness of materials such as concrete from which we take the most pleasure. The popularity of concrete is indicative of its creative appeal, versatility and adaptability. Portland cement lends itself to great innovation and experimentation in practically any design discipline. I encourage artists and designers to explore their creativity for this year’s PPC Imaginarium Awards,” he concluded.
The finalists in each category will be exhibited and announced at the PPC Imaginarium Awards exhibition in Gauteng in January 2015 and the overall PPC Imaginarium winner will be declared in Cape Town in February 2015.
For more information about the PPC Imaginarium Awards, visit http://ppcimaginarium.com/