artnet News | Brian Boucher:
In his new book Culture as Weapon: The Art of Influence in Everyday Life, curator-author Nato Thompson outlines the ways that all forms of culture can be deployed to appeal to our emotional selves—more often than not appealing to our fears.
Gliding, in one example, from Mother Teresa’s use of soup as charity toAndy Warhol’s appropriation of the red-and-white Campbell’s Soup logo, Thompson then pivots to cause-related marketing; for example the soup company’s own boosting of its profits by turning its label pink to raise funds for breast cancer while also improving its bottom line… Read more
Image: Nato Thompson. Photo Derek Schultz, courtesy Melville House