BIC, a world leader in stationery, lighters and shavers, has announced the launch of its continent-wide Art competition. The Stationery giant is searching for talented ball pen artists to submit their exceptional artwork for an opportunity to be named the Art Master of Middle East and Africa.

The BIC Art Master competition was first held in South Africa in 2017 and, following its success, it grew to include all of Africa in 2019. In 2021, the competition is expanding further to include the Middle East region. The region is packed with immensely talented people and in its 4th year, the BIC Art Master contest plans to recognise and celebrate these artists. Using only BIC ballpoint pens, entrants have the freedom to express their creativity while playing on this year’s theme, ‘Enchant Everyday Life’. Artists can submit a maximum of three original and authentic artworks on the BIC Art Master portal by 31 May 2021.

“With our diverse South African culture, we are excited to be launching this year’s edition of the BIC Art Master Competition that acts as a platform to recognise and showcase African talents. The competition was a great success last year and we are already very impressed with the submissions that we’ve seen in the first couple of days since launch,” said Kutlwano Tshetlhane, Marketing Manager for Stationery at BIC Southern Africa.

Submissions will be evaluated by a panel of judges that include a mix of artists, sculptors, art professors and art collectors. The grand prize for the competition is $2,000, a personalised online gallery and an opportunity to be featured as part of the BIC Art Collection. The 2nd prize winner will walk away with a $1000 cash prize, and the 2nd runner-up will win a $500 cash prize. This contest is open for Africa and Middle East residents only.

BIC’s connection to art spans more than 60 years. The brand regularly celebrates the creativity and originality of artists who find great inspiration in creating masterpieces using BIC’s Stationery.

BIC’s Art Collection includes over 250 works of art by 80 international artists. In addition, BIC has a number of established partnerships with art institutes around the world and has its products displayed in a number of renowned museums globally.


Winner of 2019 BIC Art Master Africa – Black Lion by Fatou Aboudou from Benin


List of judging panel:

Geoffrey Bich
Enam Bosokah
Aboudouh Akinde Fatiou
Valérie Manouvrier
Hervé Mikaeloff
Ennock Mlangeni

Link to judges profiles:


A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out® and more.

In 2020, BIC Net Sales were 1,627.9 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit or follow us on LinkedIn, Instagram, Twitter, or YouTube.

For more information, please contact:

Koketso Phala
Eclipse Communications

Natasha Kleyn
Eclipse Communications