The World Economic Forum predicts that creativity will be one of the top skills valued in 2020 and that creative industries are on the rise; the time for artists who want to take the plunge to start their own business has never been better and a unique business course at the UCT Graduate School of Business is showing the way.

All evidence points to creativity as being a critical skill needed to thrive in the Fourth Industrial Revolution, says Professor Elaine Rumboll, founder of the Creative Leadership consultancy and founder and convenor of the Business Acumen for Artists (BAA) course at the UCT Graduate School of Business. 

A World Economic Forum report, The Future of Jobs, predicts that 35% of the skills needed to navigate the world of work will have changed by 2020, regardless of industry. Importantly, in 2015 creativity was ranked as number ten on the list of critical skills – in 2020 it will be the third most sought-after skill, behind complex problem-solving and critical thinking. 

“This massive jump in the importance of creative skills reflects not only the changing nature of how we live and work, but that people are inherently curious and creative. Creative skills are future-proof, in that they cannot be automated,” says Rumboll.
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