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Artists are expected to give away their work for charity. This new auction platform aims to give them something back in return

Picking holes in the charity auction model is, frankly, taboo. And, for artists, refusing to donate works to such philanthropic efforts is considered churlish at best, mean-spirited at worst—no matter how many times they have been asked nor the state of their own finances.

So Robin Woodhead, the former chief executive and chairman of Sotheby’s International, and Beth Greenacre, curator at The AllBright private members club and former curator of the David Bowie Collection, have come up with an alternative model that they consider more sustainable and mutually beneficial.