The artist describes the project as a “celebration of humanity’s aspirational accomplishments.”

Jeff Koons is already the most expensive living artist on Earth. Now he’s setting his sights even higher and sending his art to the moon.

In a new project titled “Jeff Koons: Moon Phases,” the 67-year-old artist will present his first-ever NFT collection with Pace Verso—the gallery’s Web3 platform—of artwork inspired by the technological advancements of humans and their endless fascination with the moon. Koons first teased his entry into NFTs back in 2021, soon after he cut ties with Gagosian and David Zwirner to work solely with Pace.

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