Private Sales – A new division at Aspire Art Auctions.

The 2020 UBS & Art Basel Art Market Report confirmed that private sales by auction houses globally for the 2019 year totalled $1.8 billion. Similarly, Aspire Art Auctions continues to record an increasingly significant portion of its annual revenue from private sales.

Lucky Sibiya, Posting Letters, 1992

Aspire’s primary business objective is to serve their clients in all aspects of art ownership and collecting. In response to the rising demand and frequency of private deals, the company has developed a dedicated Private Sales division to provide clients with an alternative platform and a personalised consulting service for acquiring and selling artworks – discreetly and more regularly outside the annual auction calendar.

This bespoke Private Sales service combines the firm’s market knowledge and its client  relationships with a targeted approach. Aspire’s specialist team remains constantly engaged with both sellers and buyers and the various consignments in their care, working directly with private and institutional clients, connecting them to specific works of art to  complement their collections.

The Private Sales division launches in April 2020. This new service can be accessed through a dedicated portal on Apsire’s website from where private sales will be managed all year round through an online gallery which allows collectors access to available works of art and additional information.

Aspire’s Private Sales will offer diverse works from across the company’s specialised categories of historic, modern and contemporary art from Africa, alongside key modern and  contemporary works from other markets. The offering compliments Aspire’s well established specialist advisory services including collections management, valuation for auction, insurance and estate planning as well as financing art purchases through Bidvest Bank.

William Kentridge, 9 Films, 2004

While private sales are not new to the auction market or to Aspire in particular, the firm is well positioned to pioneer this important new sales channel in South Africa. Says Managing Director Ruarc Peffers: “Our clients increasingly prefer the discretion and exclusivity of selling privately. While public auction remains the core of our business and an excellent vehicle for realising strong results, Aspire is delighted to present a platform which meets the needs of collectors who wish to trade at their leisure and with complete discretion. Our dedicated Private Sales division is the natural expansion of our comprehensive fine art services, offering clients the flexibility of bespoke timelines and timeous liquidity.”

Collectors are invited to contact Aspire to discuss prospective acquisitions and additions to their collections, or to review works they wish to make available for private sale. Interested buyers can request a tailor-made portfolio of works on offer or simply visit Aspire’s new online gallery to see a selection of top-quality works available for immediate purchase via the dedicated Private Sales page.

J.H. Pierneef, Sunlit mountains, Clarens, 1918


Zander Blom, Untitled 1.254, 2012


Sam Nhlengethwa, Untitled (Ella Fitzgerald), 2010

Collecting at a Click! In a Few Easy Steps: 
– Go to
– Select Private Sales from the main menu
– To view available artworks for immediate purchase, register or log in for access to the online gallery
– Browse, make a purchase or send an enquiry about a particular artwork using the imbedded functionality
– Receive your invoice and make payment via EFT
– An Aspire representative will be in touch to assist with any after-sales services, including but not limited to framing, logistics and installation
For further information on Private Sales or any other art advisory services, contact:  JOHANNESBURG: +27 11 243 5243
CAPE TOWN: +27 21 418 0765