Barbie fans react in horror to ‘terrifying’ Dubai marketing stunt: ‘I think I’d go into cardiac arrest’
Gigantic 3D model of Barbie was placed in front of Burj Khalifa

Aakash Gupta 🚀 Product Growth Guy
Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer’s $174M.
Warner Brother’s insane ”Operation Barbie Summer” is a big part of that success.
These are 50 of the team’s most amazing marketing stunts:
1. 3D ad in front of Burj Khalifa