Business course aimed at getting artists to sell art not sell out

BIZCOMMUNITY | UCT Graduate School of Business:

In a recent interview local poet, Vangi Gantsho stated: “Artists should create. Perform. Be artists. Some people make better administrators than others. And the two cannot exist in the same space at the same time. If you’re thinking rands and cents… You compromise your art…”

Many in and outside of the art world share this sentiment and variations akin to it. Some take it as far as saying that selling one’s art is tantamount to selling out. The doctrine is simple – a true artist struggles for their work. They don’t do it for the money but for the freedom of expression. But what if the two could co-exist? In fact, they already do. There are many artists and creatives who are shamelessly making money from their work. Visual artist Loyiso Mkize (29) is one of them… Read more

Image: Vangi Gantsho. Retrieved from Google. (Source)