Can .art domain give the art business an online boost?

The guardian | Edward Helmore:

London’s Institute of Contemporary Art adopted the new .Art suffix last week, a sign that the art and culture business may at last be starting to come to terms with its future in the digital realm. The hip arts organisation ditched its fusty ica.org.uk web domain for the more streamlined and descriptive ica.art. The move may soon be followed at other prestigious art institutions around the world, the ICA says, including the Tate in London, Guggenheim in New York, the Pompidou Centre in Paris and Lacma in Los Angeles… Read more

Image:  Musician and artist Paul Simonon poses with his artwork at the ICA (Institute of Contemporary Arts) gallery in London. The ICA has adopted the new .art internet suffix. Photograph: Luke Macgregor/Reuters

2018-10-29T11:05:24+00:00