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Cartier Transformed Perfume Into a Work of Art

artnet news | Nazanin Lankarani

Paris’s premier contemporary art fair, the Foire Internationale d’Art Contemporain, known as FIAC, is a platform for art in all its iterations, with a varied offering of works on the cutting edge of evolving artistic practice.

Among the endless possible combinations of paint, paper, canvas, wood, bronze, clay, dirt, plastic, film, light, and sound that were on show in this year’s edition—which took place last week—was a remarkable installation by Cartier that offered “scent” as a medium of “artistic expression.” During the fair, the luxury brand chose the shallow reflecting pool (drained of its murky waters) outside the Palais de Tokyo, Paris’s most avant-garde art center, to show an installation …read more

Image: “Scented Cloud”  installation for Cartier’s new perfume in Paris | Photo by Quyen Mike, courtesy of Cartier.

2018-10-29T09:52:39+00:00