Berea Mail | Rudy Nkgadima:

DESPITE its immense contribution to the country’s Gross Domestic Product (GDP), the creative economy remains the most underappreciated economic drivers in South Africa. According to the South African Cultural Observatory (SACO), the creative economy contributes over R90 billion to the country’s GDP and employs thousands of people, mainly the youth, who make up 77.6% of the population in the country. SACO says unlocking this potential is key to South Africa’s growth.

Michelle Constant, CEO of Business and Arts South Africa (BASA) says their mission is to ensure the relevance and sustainability of the arts in South Africa by providing expertise in developing partnerships between business and the arts… Read more

Image: Rosemary Mangope CEO of the National Arts Council of South Africa