The Beautiful Paintings, Damien Hirst’s most recent project of A.I.-generated works, has proved a lucrative venture for the British artist and his technological collaborator, HENI. In a nine-day sale that ended on April 10, Hirst sold 5,508 paintings (5,109 physical artworks and 399 NFTs) and generated $20.9 million in revenue.
The project is a digital remix of Hirst’s Spin Paintings from the 1990s and outsourced considerable creativity to collectors—albeit channeled through artificial intelligence.

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