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David Zwirner appoints Instagrammer as its first online sales director—why?

The Art Newspaper: Margaret Carrigan

Reflecting the art market’s eager pursuit of e-commerce, on 1 August David Zwirner appointed Elena Soboleva as the gallery’s first online sales director, yet another example of galleries experimenting with ways to up their digital offerings.

Soboleva, who describes herself as a curator, innovator and global art adventurer on her Instagram profile, was previously a curator and collector relations manager for the online-only marketplace Artsy. …Read More

Pictured: Elena Soboleva Courtesy of David Zwirner

2018-10-23T20:59:23+00:00