HALF ART: Venerable mediums still carry vital messages

Business Day Live | Chris Thurman:


The medium is the message, as Marshall McLuhan famously declared — so famously, in fact, that the quirky media theorist has come to be seen as an oracle: anticipating, as early as the 1960s, the proliferation of media that accompanied humankind’s later entry into the digital age. As with most oracles, his pronouncements have become cliché.

Portrait by Yousuf Karsh. Copyright the Estate of Yousuf Karsh, California.

What does it mean to say the medium is the message? Is it simply an overstatement of the modest claim that the content of a message is affected by the medium in which it is expressed? Or does it mean, literally, that content is secondary, perhaps even irrelevant?…


Read full article via source: http://www.bdlive.co.za/opinion/columnists/2015/08/07/half-art-venerable-mediums-still-carry-vital-messages

Image source: http://www.marshallmcluhan.com/biography/