For the last few months, I have been following the adventures of a drop-shipping entrepreneur who goes by the name of “Patryk Marketer.” A video by Marketer first popped into my feed in early April, featuring his claim that he had a surefire system to generate a passive income stream from A.I.-generated art.

In that first viral video I saw by Marketer, which gained half a million views, he was brimming with excitement about the money-spinning potential of A.I. All you had to do, Marketer explained, was get a site like Midjourney to dream up some cool images for you. Then, you upload them to Etsy and let the money roll in as online art-buyers discovered your creations.

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