Could Instagram’s Shoppable Tags Further Transform Art Market?

artnet News | Brian Boucher:

Collectors like Leonardo DiCaprio have bought art they first saw on Instagram; auction house executives like Christie’s Brett Gorvy use the app to show off their new consignments; artists employ it to sell directly to buyers, cutting out the middleman of the art gallery. But Instagram’s latest feature, which goes into testing with 20 retailers next week, could foretell further changes for some sectors of the art market… Read more

Image: Courtesy Instagram