This major new exhibition explores the subversive phenomenon of cuteness
‘Cute’s potential to change our way of being could be more radical than we might ever have imagined’: Somerset House’s new exhibition, Cute, explores the potent and intoxicating power of cuteness

“Cute is all over the internet and social media – in the way we use emojis, filters or TikTok tutorials on how to do cute crying make-up – but it is increasingly taking over the real world,” says Claire Catterall, senior curator of Somerset House’s landmark exhibition Cute (opening January 25 and running until mid-April, 2024). As the title suggests, the exhibition is a contemporary account of the world’s embrace of cute culture and how it has become such an influential measure of our times. Bringing together contemporary artworks alongside several new commissions, the exhibition includes names such as Aya Takano, Mike Kelley, Karen Kilimnik, Nayland Blake and Hannah Diamond, who, through their artwork, will seek to uncover the abiding emotive charge of cuteness, revealing its extraordinary and complex power.

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