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Now at Bonhams, the Marketing Guru Behind ‘Salvator Mundi’ Is Applying His Genius to Selling (Much) Cheaper Art


Marc Sands says there’s a lot of work to be done to attract buyers spending south of $1 million.

Eileen Kinsella, April 5, 2019
Marc Sands is the kind of guy whose name you might not know—but you’ll know his work.

As chief marketing officer at Christie’s, he was instrumental in the campaign behind the auction house’s most outlandish coup: the record-smashing sale of Leonardo da Vinci‘s Salvator Mundi, which brought in a whopping $450 million in late 2017. As part of a multi-pronged campaign, he worked closely with former contemporary art head Loïc Gouzer to address sensitive issues of authenticity and provenance while also courting some of the world’s biggest buyers.

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2019-04-09T11:00:50+00:00