Post-Merger, Auctionata | Paddle8 Will Be Known as Paddle8

artnet News | Brian Boucher:

Two players in the online auction realm merged in May, and will now modify their name to reflect their unified identity. Auctionata acquired Paddle8 and briefly operated under the unwieldy name Auctionata | Paddle8. The company will soon rebrand as Paddle8, CEO Thomas Hesse told artnet News in a phone conversation today. “It just doesn’t make sense long-term to operate under two names,” he said… Read more

Image: Paddle8’s offices in New York. Photo courtesy Auctionata | Paddle8