Red Bull’s CEO Loves Breitbart. Why the Art World Should Care

artnet News | Hili Perlson:

Red Bull’s CEO Dietrich Mateschitz has earned a reputation as a marketing genius who has managed to do the impossible: make cultural content sponsored by a multi-billion-dollar corporation cool. He has used the energy drink’s name to underwrite a global, highly influential electronic music platform, an exhibition space in New York, and a residency program in Detroit. But participants in the company’s forward-thinking cultural projects may be surprised to learn about the CEO’s latest initiative: a soon-to-be-launched populist German-language media venture that has already been compared to the ultra-right-wing US outlet Breitbart… Read more

Image: Red Bull CEO Dietrich Mateschitz at Red Bull Ring on June 20, 2015 in Spielberg, Austria. Photo by Charles Coates/Getty Images

2018-10-23T19:28:38+00:00