What Does It Take to Make an Art Fair Booth Sing? We Asked 5 Experts for Their Very Practical Advice

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The pressure for galleries to participate in art fairs is greater than ever. Then, once there, it is equally important to make their presence known to the fair’s visitors to ensure that their investment is well spent. After all, making the effort to show up doesn’t mean much if people don’t know you’re there. We spoke to five designers and gallerists to hear their tips on how to make one’s booth stand out from the crowd—and to leave an impression that collectors won’t soon forget…read more

Image: James Cohan’s booth at 1-54 Contemporary Art Fair 2018, with works by Elias Sime and Yinka Shonibare. Photo: Katrina Sorrentino. Courtesy of James Cohan Gallery.