Ben Davis: Artnet

I have seen the future, and it is an ordinary egg.

I speak, of course, of @world_record_egg, the mega-viral Instagram account that has rocketed into the record books by posting a single, unspectacular image of a speckled brown egg, becoming in 10 days the most-liked image of all time. You probably don’t need me to tell you about it: More than 42 million people have taken part in this craze. It’s mainstream news.

You can roll your eyes and say, great, the world is falling apart and we are talking about an egg. Or you could say that we’re talking about an egg because the world is falling apart. It’s bleak out there, and the egg is a feel-good story, a kind of social media rags-to-riches tale. …Read More

Pictured: world_record_egg instagram post