Savvy Instagram users know that the social media platform can reveal surprising insights into the aesthetic mindsets of their favorite artists, from Cindy Sherman to Ai Weiwei. Increasingly, tastemakers from across the art world—from dealers to writers to institutions, which are rapidly beefing up their digital content teams—are offering their prominent social media followings behind-the-scenes access to their work. Here’s a list of some of our favorites to add to your daily scroll.
1. Adrian Cheng, @ac_kaf, 43.9k followers
The Hong Kong collector and entrepreneur Adrian Cheng is the scion of a real estate and jewelry empire, and in the past decade he has been using his influence to champion the Asian art market and nurture its artists. In 2008, he founded the K11 art mall and its partnering foundation (KAF), most recently announcing a collaboration with the New Museum to produce the group show “After Us” at the K11 museum in Shanghai. His feed offers a glimpse into his globetrotting life—from art exhibitions to fashion shows to artisanal desserts—in Asia and beyond.
2. Kimberly Drew, @museummammy, 122k followers
Kimberly Drew is the social media manager for the Metropolitan Museum of Art, but she began @museummammy in 2011 with her Tumblr blog, Black Contemporary Art. She has used the account to highlight lesser-known black artists and spaces that deserve more attention. Her feed now offers a mix of both emerging young talent and overlooked figures from the recent past, as well as a dose of political engagement and a peek at her globe-spanning travels, most recently to the opening of Zeitz MOCAA in South Africa.
3. Matthew Higgs, @matthewhiggs2015, 21k followers
Matthew Higgs is the director and chief curator of White Columns in New York and a very busy man about town. We recommend following his feed for a guide to the people and places you should know in the downtown New York art scene, as well as a wealth of unexpected recommendations of historical books, magazines, and poster art. Oh, and lots of cute pics of his dog, Olive, too.